about
Meet the Founder: Anupama Mandloi
Behind ABAAD is Anupama Mandloi, a broadcast media professional, impact producer, and industry leader with over two decades of experience in television, reality formats, and storytelling.
Media Experience:
- Former Managing Director of FremantleMedia India – Launched global franchises like Idol in Bangladesh, Pakistan, and Maldives.
- Programming Head at Sony Entertainment Television & Star TV – Adapted as well as developed legendary formats like Indian Idol, Aap Ki Kachehri, Jo Jeeta Wohi Superstar, Jassi Jaisi Koi Nahi, Fame Gurukul, and Sach Ka Saamna, to name a few.
- Producer – Produced the award-winning documentary Aunty Sudha Aunty Radha, directed by Tanuja Chandra.
- Sustainability & Social Impact Advocate – Co-Founder and CEO of India GreenSet and founder of The Impact Collective.
We don’t just entertain
We help facilitate change.
Selective & High-Quality Productions
We choose projects that matter.
Decades of Media Experience
Led by Anupama Mandloi, an industry veteran.
Impact-Driven Storytelling
We don’t just entertain; we create change.
Impact Workshops
Where powerful films meet purpose
Collaborations with Global Media Leaders
Trusted by the best in the industry.